Little White Lies - Target Audience

From looking at several copies of the magazine 'Little White Lies' a clear target audience can be established. 

The cost of the magazine is the first indication as to who would buy and read this magazine - £3.95 for a magazine is fairly expensive compared to some magazines priced at £2 (magazines such as 'Heat' which are more disposable). This would therefore mean that the demographic for the magazine would consist of upper and lower middle class people i.e. professionals/semi professionals with a good standard of living. 

In terms of Psychographics, I think that the audience would have a lot of free time and enjoys activities such as the arts - and possibly culture too as a lot of independent films are presented in the magazine. Also people who have an opinion on films and like to discuss them as opposed to just watching them as entertainment. 

The design and style of the magazine also demonstrates the audience likely to buy the magazine; the cover has a matte finish and the artwork/imagery normally includes detail which looks into the feature film suggesting a lot of knowledge and time spent on the magazine, and therefore an audience that are perhaps more professional. 

The modern designs also suggest a youthful audience, as it would most likely appeal to them more. I would say between 18 and 35 years. Going not much lower than 18, as at this age you are able to start having a reliable income.